NEWSUBSTANCE

NEWSUBSTANCE are creative disruptors who have been realizing brave and ambitious projects around the world for more than 15 years. The collective’s breadth of work includes the design and automation of a scenic meadow for the European Games in Azerbaijan, scenic automation for Disney’s Broadway production of Frozen, the design and U.S. and U.K. tour of The Strongman with Mumford & Sons. The Coachella installation, Spectra, won the 2018 Best of Design Award in the Lighting–Outdoor category at the Architects Newspaper Awards and a gold prize at the International Design Awards.

NEWSUBSTANCE

The wondrous seven-story spectrum of color that went viral at Coachella 2018 returns, embodying the iconic sunrise and sunset of the festival. The immersive installation allows concertgoers to ascend its inner spiral to a 360-degree observation deck offering breathtaking views of the awe-inspiring desert. Inside, light, color, and perspective change with every step you take. “It takes down the sound of the festival a few notches and provides a space for reflection,” says creative director Patrick O’Mahony. From its burning reds of the morning sunrise to the gentle sunset bathed in purples and blues, Spectra propels visitors into a technicolor haven. When darkness falls, the artwork becomes a beacon of light, visible from miles around.